Web psychology brings together two distinct disciplines from the social sciences; psychology and behavioral economics, and applies their lessons to modern digital marketing communications, creating a hybrid of the three fields that aims to explain your customer’s online behavior.
Web psychology leans heavily on cognitive heuristic theory, pioneered by the likes of Professors Tversky and Kahnemann in the early 70’s, and their more contemporary academic counterparts, including the likes of bestselling authors such as Professors Dan Ariely and Robert Cialdini. Web psychology (also known as digital psychology) is becoming increasingly popular as businesses start to realise the implication for their bottom lines.
Web psychology can help your business:
- Understand why your customer do or don’t buy your products online
- Increase conversion rates and average spend per transaction
- Retain your current customers and increase repeat purchasing
If you would like to learn more about Web Psychology, drop us a line using the form opposite.