Despite what the text books tell us, human beings are not rational creatures. We rarely follow the rules of common sense and often do the opposite of what is expected. Whilst our behavior may be irrational, our shared evolutionary heritage means we’re all irrational in the same way, allowing us to understand, predict and influence your customer’s online behavior.
GUkU has experience and expertise in understanding why your customers do the things they do online. We have extensive knowledge gained from the world of academia that enables us to influence your customer’s buying patterns and increase your revenues. We make use of cognitive heuristics and framing techniques to ensure your digital presence is optimised to meet your business objectives.