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Can this much maligned term be taken off the marketer’s white board and used as a force for good?  GuKU think so.

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I was never too sure about Twitter.  A few years back I considered it the least useful of the social

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Marketing and sales are often cited as the perfect bedfellows, and indeed strategic alignment between the two disciplines can bring

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I’ve recently been asked to comment on a still fairly new development in B2B marketing.  I say fairly, because IP

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A look at the evolution of B2B Marketing and how it’s moving towards H2H (Human to human), with examples from

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Big brand agencies charge big brand bucks, but why are companies willing to spend seemingly outrageous amounts on agency campaigns?

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Aren’t I the lucky one, I gloatingly thought to myself, as Google announced yesterday their launch of Google Wallet. You

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Any marketing types logging into their corporate Facebook pages yesterday might have been a little surprised to note that there’d been quite

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For the first time since they pulled out of China, Google really got down and dirty yesterday with the launch of Search plus your

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When it’s your brand, of course. Eh? Let me explain myself.  I was lying in bed a couple of nights

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